Companion website “New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research” Journal of Marketing.
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This post shows how to code free-text responses in R with a language model that runs entirely on your own computer, using Ollama and Qwen 3.5 (4B). You load a set of reviews, send each one to the model with a prompt, and save the answers next to the original text. Why? Running the model…
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Universities are rapidly introducing rules that limit the use of generative artificial intelligence on university data. The reason is straightforward. Many consumer AI tools allow companies to store or analyze what users type into them in order to improve their systems. When those inputs include confidential research materials, student records, or other sensitive information, the…
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Think that using the “GPT API,” is just about sending prompts and receive answers? Annoyed that the “GPT API” can’t handle files on its own? That’s because you’re only relying on the sentence completion endpoint (just calls to a LLM), when OpenAI’s API supports so many other types requests. In reality, OpenAI can handle your…
