Companion website “New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research” Journal of Marketing.
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Universities are rapidly introducing rules that limit the use of generative artificial intelligence on university data. The reason is straightforward. Many consumer AI tools allow companies to store or analyze what users type into them in order to improve their systems. When those inputs include confidential research materials, student records, or other sensitive information, the…
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Think that using the “GPT API,” is just about sending prompts and receive answers? Annoyed that the “GPT API” can’t handle files on its own? That’s because you’re only relying on the sentence completion endpoint (just calls to a LLM), when OpenAI’s API supports so many other types requests. In reality, OpenAI can handle your…
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In a previous post, I showed how to code data using the OpenAI API inside R. Today, I will walk through how to do the same inside IBM SPSS Statistics, using a small dataset of text data and a bit of embedded Python code. To be clear, an easier alternative is to use GPT-Coder, our…
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